Motion Specialty has been approved as a Lloyd’s of London coverholder, having been founded by Dan Alpay and Alex Kickham with the support of wholesale US broker Johnson and Johnson, and writing on behalf of Lloyd’s Syndicate 1301, managed by Inigo Ltd.

According to a joint announcement from the involved parties, Motion Specialty combines complementary expertise to underwrite niche insurance products, initially focusing on High Value Homes and standalone Flood insurance with an emphasis on wholesale-to-wholesale distribution.

“The business offers comprehensive coverage for individuals in challenging areas, using a combination of strong relationships, advanced data utilisation, and cutting-edge technology,” the statement said.

Alex Kickham, Founder of Motion Specialty commented, “Building a new business with Johnson and Johnson and Inigo is hugely exciting. We have known the leadership at both companies for many years and share a vision for building something great for clients.

“We are excited to have achieved the Lloyd’s stamp of approval in this early stage of our business, it gives us instant credibility and access to world-class capacity.

“It means brokers and clients can trust that our products are backed by one of the most respected insurance markets in the world, but beyond that, it’s about discipline—being a Lloyd’s coverholder forces us to hold ourselves to the highest underwriting and service standards.”

Dan Alpay, Founder of Motion Specialty, added, “What makes Motion Speciality different is the combination of carrier-level underwriting capability and a sophisticated digital distribution platform.

“You need deep expertise to navigate the areas we are focusing on, in flood the regulatory landscape is always shifting, and high-value homeowners insurance is dealing with increased climate risks paired with outdated risk models.

We’re using data-driven underwriting to provide more accurate risk selection and pricing, and most importantly, we’re building a platform that’s nimble, broker-friendly, and focused on delivering results.”

George Stratts, Head of Partnerships at Inigo, said, “Our partnership with Motion Specialty highlights our commitment to understanding our clients and their risks. Data and Analytics is a focus for us as we endeavour to equip our underwriters with the insights that help better understand both risk and exposure to loss.

“Motion Specialty combines the best of what the UK and US offers, supported by Johnson & Johnson and Lloyd’s of London, to offer solutions to our clients’ biggest concerns by finding coverage in high-risk areas.”

Harry Johnson II, Chief Operating Officer at Johnson & Johnson, noted, “The demand for high-value homeowners insurance and flood solutions is growing, but the options in the market haven’t really evolved to match.

“There’s frustration with slow processes, restrictive underwriting, and limited alternatives to government-backed flood programs. That’s exactly why we’re backing Motion Specialty—to offer a more tailored, responsive approach that meets the needs of both brokers and insureds through our network.”

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