Ecosystems will generate $60 trillion in revenue by 2025—which will constitute 30 percent of global sales in that year, according to McKinsey. This rise of ecosystems and digital platforms offers carriers an opportunity to take on new roles and new sources of revenue. The future of distributed insurance is embedded, and we understand that insurers struggle to build the technological and organizational foundations necessary for this approach. Insurance will be about protecting the embedded ecosystem transactions valuable to people and businesses.